5 Top Benefits of Using Whatsapp Business
A majority of people use WhatsApp Business today or are at the very least considering it. It commands the largest market share and is the most widely used texting app worldwide. You can learn more about WhatsApp Business’ advantages right here if you are thinking about using it but aren’t sure if it will be worthwhile. In addition to supporting two-way communication, WhatsApp’s business features are made to reach people whenever and wherever they are. Spreading WhatsApp messages is very simple.
It is always advisable to know what you are getting into. WhatsApp is the most used messaging app and thus it provides access to all markets. It also offers great customer support and opportunities for marketing which helps in improving customer experience. It is quite an effective marketing channel and also flexible, hence providing a close and personal relationship with your customers.
Since there are more than 2 billion users worldwide, Meri website is offering WhatsApp Business integration for your company to engage audiences, boost sales, and improve customer service outcomes. Easily link your WhatsApp Business account to communicate with customers more effectively, keep track of conversations, and forge stronger relationships.
The advantages of having a WhatsApp Business account are listed below:
· It is the most popular messaging app
It is also quite popular because it is completely free for customers and is also available in over 180 countries. It can be used as a substitute for texting, calls as well as video calls. To make it short, WhatsApp has been able to overcome most barriers, hence it makes it quite simple to use it for your business, as you already have an audience there.
· Reach people anytime, anywhere
People might put away reading their extensive emails, but they would definitely check instant incoming messages. According to reports, 80% of WhatsApp messages are read instantly in the first few minutes itself. Hence, WhatsApp acts as a real-time communication channel. It provides you with a larger window to send marketing messages.
· Private and personalized
Instant and direct messaging provides individual customer services and also personalized tailored offers. WhatsApp makes it possible for you to send in updates about various offers, one-on-one chat with customers, and also personal account details.
· Secure and trustworthy
All WhatsApp chats are end-to-end encrypted, which makes them quite secure enough for sharing even sensitive information. This becomes quite user-friendly, particularly from a user point of view. Business accounts on WhatsApp also go through authentication, which is obligatory and provides customers with peace of mind. You can also have an official account symbol for your business for extra reassurance for your customers by applying for a WhatsApp green tick, through the API.
· Interactive and Diverse Content Formats
WhatsApp Business features offer many benefits and the most important one is that it provides a range of interactive content for messaging your customers and also a variety of formats for your marketing strategies. This includes attachments, lists, videos, images, links, CTAs, and many more products so that users can get interactive content with your campaign and not simply read it. WhatsApp Business also has features such as chatbots, autoresponders, product catalogs, and contact management. In addition to this WhatsApp messages can be as long as 1000 characters, which makes it a great substitute for a traditional marketing email, where you can put in as many details as possible for your products and services.
Hence, WhatsApp Business is here to provide you with quality content as well as get good engagement for your various marketing strategies.
